Got an idea? Let’s make sure it’s the right one.

Many founders chase shiny ideas, but the truth is, not every idea is worth building. Without a basic business model, your product is a hobby, not a business.

This One-Minute Business Model Cheatsheet helps you quickly filter out the bad ideas and double down on what can actually scale. You’ll know whether it’s worth pursuing or pivoting.

Don’t have an idea yet?

Start here with the Idea Bank cheatsheet 👇🏻

Watch or read: How to use the framework

Some people prefer reading, others prefer watching. That’s why I’ve made both a video walkthrough and a text guide:

Text Guide to Filling One Minute Business Model

https://vimeo.com/1115862512/02a2fb3eb0?share=copy

The framework (how it works)

Run your idea through these 4 checkpoints:

1. Reality Checks → Problem, customer, clarity, stability,..
2. Market & Motion (TAM) → Is demand rising or flat? (check Google Trends, forums, social buzz)
3. Unit Economics → Price − Costs − CAC = contribution per sale
4. Path to €1M Profit → Contribution × # of sales = realistic revenue?

It’s fast, but powerful. If your numbers don’t add up here, they won’t add up later either.

Now, grab the Excel sheet and start filtering ideas👇🏻